Influencia de la edad en la lealtad por marcas y productos de los consumidores de la ciudad de Medellín

Peláez-Martínez, A. (Andrea) | 2014-05-14

This research was developed through a qualitative exploratory design with consumers in Medellin city. First of all, it was made an explanation and segmentation of consumers according to their life cycle, an implementation of qualitative instruments as words and images associations, role play game and observation.