Please use this identifier to cite or link to this item: http://eia-dspace.metabiblioteca.com/handle/11190/719
Title: The effect of sales promotions on brand image in personal care products in Colombia
Authors: Cerrenato, V. (Valerio)
Issue Date: 15-May-2014
Abstract: The objective of the dissertation is the identification of the effect of sales promotions on brand image in personal care products in Colombia. The research was developed in order to provide insights into the marketing departments of Colombian companies regarding their sales promotion strategies.
URI: http://hdl.handle.net/11190/719
Appears in Collections:Maestría en Mercadeo

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