Resumen en español

In today’s changing global markets the importance of technology as a source of competitive advantage for companies, not only on a long term but also in the day-to-day operation, is undeniable and decisive for a company’s permanence in the market. Ranging from information technologies, well known after the 90’s boom, which allow managing and exploiting the vast amount of data to the traditional hard technologies which have been present in human’s history since ancient times; technology has positioned in the last decades as a key driver to obtain not only long term but also short term goals. Although businessmen understand the relation between technology and competitive advantage and their ultimate relation with shareholders value, the internal technology evaluation and acquisition processes show otherwise. A perfect understanding is reflected in a technology evaluation process were the ultimate objective is to create value for shareholders by means of improving the companies competitive position in the market. The paper enumerates important highlights to conduct a successful evaluation and presents briefly a particular methodology for this analysis developed by Natalia Montoya G. and Esteban Piedrahita M.